Uber just added Snapchat filters and friend locators to its app

Last month, Uber unveiled a totally redesigned and streamlined version of its app that featured a cleaner interface and way less confusion around which service to request. The company also promised to add a couple of new things: a Snapchat filter and the ability to use a friend’s location as your destination. Today, those features go live, and The Verge got an early look to see how it works.
The Snapchat filter only works when you’re in the vehicle en route to your destination. Swipe up to show Uber’s new “feed,” and you’ll see a prompt to unlock several new Snapchat filters. That redirects you to Snapchat, where the app will ask whether you want to unlock the filter for a short duration. The idea here is that you’ll only be able to use Uber’s Snapchat filters when you’re in an Uber vehicle.

There’s a standard Uber filter, one that displays the estimated time of arrival at your destination, and a “mystery” filter — which for me just displayed a gold cup that said Uber.

Full disclosure: I got a little car sick while trying to unlock all the filters and take a selfie in Snapchat. Granted, I’m not the target demographic for this feature. I’m sure seasoned Snapchat users could do it with their eyes closed.